AT&T contacted Twenty Four 7 to design a new cutting edge experiential environment within their Michigan Avenue Flagship store in Chicago. The Journey of Innovation was created with the Flagship store’s key priority in mind: creating delightful, engaging experiences for customers that bring AT&T’s brand to life.
The gallery highlights several milestones within the company’s journey, such as the first cellular phone call. The area also shares AT&T’s role in our lives and communities including the It Can Wait movement and women’s role in technology.
As I was the lone designer on staff when this project started, I played an integral role in its inception and execution as it evolved from concept to reality. Along the way I made 3d models, designed tables, worked on space plans, created circle patterns, produced production print files, designed digital column user interface and experiences, and much more.
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