From the beginning of the Innovation project for AT&T, we had an idea of large digital columns that people could interact with. Originally, they were just going to be gallery silos of different videos to watch. I, and others, felt that we should do more with these massive columns than just show videos.
More about the Innovation project
I was tasked with developing the experiences we wanted to add and coming up with an intuitive User Interface that was consistent through different experiences across 5 unique columns. This process started as wireframes, moved into shaded wireframes, was further developed in After Effects with mockups of animations and transitions, and finally put into full color mockups with detailed notes to hand off to programmers. Once handed off, I worked very closely with the programmers to troubleshoot and problem solve on the fly as well as help with testing.
View Column Guidelines